A suggestion from her daughter. A motel listing on Kijiji. Four weeks later, Liz Crawford was the owner of a hotel on Winnipeg Beach.

In this episode of The ReleVant Podcast, Debbie McGrath joins Liz in Winnipeg Beach to talk about the realities of entrepreneurship, from navigating barriers to capital as a woman and pushing past self-doubt, to building a brand people really want to be part of. They also explore Liz’s belief that great experiences come down to how you make people feel, and why the smallest details can create the strongest connections.

It’s a conversation about betting on yourself, building with intention, and having the confidence to pursue an idea before you have every answer.

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