Press Release May 1, 2024

VANCOUVER, BC, May 1, 2024 – PI Financial Corp. (PI) today announces the change of its company name to Ventum Financial Corp. (Ventum). The name change is part of the process of amalgamation between PI and Echelon Wealth Partners, previously announced in March 2023. The amalgamation which, subject to regulatory approval, will occur on June 24, 2024, forming one of Canada’s leading independent investment advisory, wealth management and capital markets firms. The combined company will service private, institutional, and corporate clients across Canada with over $10 billion of assets under administration.

“PI Financial Corp. has 42 years of success in the industry,” said Ventum CEO Jean-Paul Bachellerie. “To us, the name Ventum represents the progressive, entrepreneurial spirit that has been at the heart of our success. We look forward to continuing serving clients alongside our new colleagues under our new brand.”

Additional information about Ventum is available on our website at

About Ventum Financial Corp.

Founded in 1982, Ventum Financial is one of Canada’s largest independent investment dealers with approximately 300 employees from Toronto to our headquarters in Vancouver, BC. Ventum Financial provides expertise across a variety of growth sectors and delivers a full range of research, investment banking, advisory, and sales & trading services to its institutional clients. For private clients, Ventum offers a comprehensive advisory and wealth management platform for its Investment Advisors and Portfolio Managers who provide customized advice to their clients and access to the full spectrum of securities products and services.

Media Contact:
Jean-Paul Bachellerie
CEO, Ventum Financial
(604) 664-2717

PI Financial Corp. and Echelon Wealth Partners Inc. are now Ventum Financial Corp.

Welcome to our new website.